The service sector of streaming music is about to turn around. The social network TikTok has launched its own music streaming and downloading platform: TikTok Music. In this way, a new competitor for giants like Spotify, Apple Music, Tencent Music either Amazon Musicamong others, who until now have shared the cake of listening.
The irruption of the social network of Chinese origin as new mass phenomenon has completely transformed the optics of artists and record companies, who now face a large part of their repertoire with the creation of ‘trends’ either viralizable videosyour new tools of promotion.
Pricing and Features
For now, this new application is only available on Brazil either Indonesiatwo of its largest markets, although everything indicates that its premiere in other countries it will not take long to wait. For now, the starting prices on the subscription to this new service, which has licenses from the three ‘majors’ from the music industry (Universal, Sony and Warner), are from 3.49 and 3.25 Dollars in the aforementioned countries, respectively.
From TikTok, beyond purely musical aspects, they highlight the character “social” of your new product, from which playlists can be created collaborative or find other users with tastes similar musicals. If they have focused on something since their music application was released on the Brazilian and Indonesian market, it is the possibility of connect the service to the TikTok user profile to enhance the “power of music discovery” that has. “You can connect directly with your TikTok ‘For you’! Listen to your complete favorite viral song and discover more hits!”, they announce on the account of the Asian country.
Other functions integrated into this new music library will be a ‘karaoke mode’which will allow users to sing the lyrics of the songs they are listening to, or a system equivalent to Shazam, ‘Song Catch’ to search for songs by recording their sound.
Market expansion
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TikTok’s adventures in the music market date back to March of last year, when the company launched in 2016 launched its own song distribution platform, SoundOn. With this instrument, the platform developed by the Chinese technology giant bytedance provided artists with a means directly bound to leading music streaming services to upload their productions. Of course, the multinational agrees to pay the total of the rights to the musicians and exempts them from any contract of exclusiveness.
Now, TikTok goes one step further in its expansion in the sector, where he had already debuted with an application similar to TikTok Music, Resso. This ‘app’, however, will cease to be available in September to give the relief to the new product; offering its users, yes, the possibility of transfer their profiles from one platform to another.
