Here is a brief visual analysis of the posters of the mayors of BCN (the ones available when I wrote this article). Warning: if you want me to not take away the little desire you have left to vote, do not continue reading.
CKD
The background (the city) appears blurred so that the Republican candidate is the only protagonist (me above). Dressed in a jacket and tie, Maragall crosses his arms. This emphatic gesture (and inaction) has something of resignation (something that the poster tells us that ERC fights): “neither divided nor resigned”. If the Republican campaign team knew about neurolinguistic programming applied to political communication; they would avoid the “neither, nor & rdquor;. The slogan “l’alcalde de tothom” and the rest of the text in yellow, a color still associated with the freedom of prisoners and the independence movement. Since his commitment to separatism has been on standby since the Generalitat governed, it is smart to keep him on the bill. Hey, if it strains…
COMMON
the motto is “Barcelona obre camí”… I don’t know why they put Barcelona if Colau is the one that stands out and it opens among diffuse people wandering around it. Well yes I know. Because the mayoress, her party or those responsible for the campaign consider that Colau is Barcelona, period. Don’t call me Bcn, call me Ada It would have been more appropriate for what the poster represents. Her simple white shirt brings light to her and presents her as someone humble, transparent and innocent (but her look is not intentional because Ada Colau has never used her clothes to convey messages… HA!). Her smile, although a little Jocker at the corners (forced), also gives her warmth (closeness). Very good filters and retouching; not a wrinkle, you…
PSC
The hands do not appear and thus save a problem. Collboni smiles naturally (not only with his mouth, but also with his eyes) or seems to. She has a navy blue jacket, a white shirt and a gray background that, with her gray hair and still white complexion, turns off the proposal of the socialists. They resolve the sadness by devoting half of the poster to the corporate color with a heart that gives it a shot of energy. “De nou Barcelona”, reads the sign. Well yes, How many centuries has this man been running for municipal elections?
CS
Compare the poster of Albert Rivera in 2006 where he appeared completely naked with this by Anna Grau has fabric… The one from Cs poses without cleavage clothes up; But who tells us that she doesn’t wear a word of honor? Free yourself (undress), yes, but just a little. Just so she looks like it. Anyway, neoliberals…
VALENTINES
The Trump-style motto “Barcelona, great again & rdquor; It should not have seemed clear enough to them and they wanted to highlight “big & rdquor ;. Like Cs, the Senyera, the Rojigualda and the European appear on the poster (it is not going to be that someone is not clear where they are). The corporate navy blue that invades the background is already tough enough to add a leather jacket. Luckily Parera smiles…
TOGETHER
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We are going to photograph this “old man” in a shirt to rejuvenate him and make him closer… In the event that the target audience were 18-year-olds (which I doubt), if they bet on the value that visually makes it different and unique – a classic man who wears in one of the best stores in Barcelona and it shows- would have a better chance of seducing other audiences. remain as an example Tender Galvan. Furthermore, the attempt to rejuvenate the candidate with his attire he gets lost when you show him on a poster talking to himself. Of the four posters (and gestures) the most disturbing is where he rubs his hands (get to work but with dark interests) with the slogan “fem-ho per Barcelona”. scared…
CUP
Following his maxim that never have a cartel leader (neither party nor anything), once again they miss out on the cute image of some of the candidates they have. Basha Changue appears accompanied by two other people and they all comply with the ridiculous stylistic stereotypes of a part of the left: all with jeans (the item of clothing that pollutes the most) and T-shirt. Changue, in the middle (leader), rests his left hand in the jean pocket (sheriff pose, alpha), probably because he did not know what to do with his hands and no one told him that precisely “not that & rdquor ;. The earrings from Africa are nice, but not new. If this is the alternative…
