The Community of Madrid will sponsor the next edition of the festival Primavera Soundwith an investment of 850,000 eurosfor reinforce the image and attraction of tourism of relevant international markets in the sector to the region.
As reported by the Community in a statement, the next edition of Primavera Sound It will be the first with two venues Spanish, Barcelona, where it has been held since 2001, and the Community of Madrid, the new host.
Specific, from June 5 to 11, the City of Rocklocated in the town of Arganda del Rey, will be the main venue of the Madrid event, which will also have activities spread over different parts of the capital.
More than 300,000 attendees are expected (85,000 daily to the Argandeño complex and 60,000 in other spaces) and 200,000 overnight stays in the region, with a average cost of a foreign assistant of 1,200 euros in the three days of the festival.
50% of the public at this festival is international and comes mainly from the United Kingdom (32%) and the United States (14%), with an average age of 29 years.
In addition, they ensure that the economic impact derived from the attending public will mean a great repercussion at the media level around the Community of Madrid, since the organizers will make an investment of around 1.5 million euros in the media and special actions to promote the Madrid event and at the same time the image of the region, existing andto more than 4,000 requests from the media.
The Ministry’s participation in this event implies concrete considerations in favor of the Community of Madrid in terms of brand presence both on the festival website, with more than five million unique visitors a year; also in their social networkswith a reach of 355 million during the festival and 852 million impressions, and in its newsletterwith more than 415,000 subscribers internationally.
On the other hand, they will produce and distribute contents of tourist promotion of the Community of Madrid in various formats and through different channels, with collaborations with specialized artists and opinion leaders. will also create a tourist agenda for the festival week.
In addition, by virtue of the agreement, the Community of Madrid will have a own stage for local bands in the fan zone which will be installed in Cívitas Metropolitano football stadiumwhich will be the connectivity node between Madrid and Arganda del Rey, and another space will be dedicated to it in the City of Rock.
More than 200 performances
City of Rock, which is located about 40 kilometers from the capitall, will host more than 200 performances spread over 10 stages, but, in addition, More than 10 emblematic Madrid venues will have programming through the Madrid en Vivo associationand the Cívitas Metropolitano will become a fan zone and setting for the opening day, where a top-level performance and free programming will be offered.
The artistic program includes various genres, with artists such as Blur, Halsey, New Order, Kendrick Lamar, Depeche Mode, Rosalía and Calvin Harris, who will perform in both venues. Likewise, activities will be carried out for agents of the music industry.