The SAP boss has focused the software manufacturer on its core business with business software.
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Dusseldorf Efficient business processes, robust supply chains, detailed carbon footprints – Christian Klein is enthusiastic about these topics. The SAP boss has aligned the software manufacturer to its core business with business software (ERP). When the group published the figures for the second quarter on Thursday evening, the manager spoke about it in detail again.
On the other hand, Klein rarely talks about another discipline: the management of customer relationships, referred to in technical jargon as Customer Relationship Management (CRM) or Customer Experience (CX). In competition with market leader Salesforce, SAP has been left behind for years.
A new strategy now envisages the software manufacturer concentrating on a niche – and optimizing the products for use in selected sectors such as the automotive industry and retail. There has been uncertainty in the scene since the announcement in January. Thomas Henzler, board member at the DSAG user association, says: “SAP has not yet clearly communicated what the new strategy means for customers in concrete terms.”
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