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    • Nvidia courts BMW – but the carmaker relies on the competition

    Nvidia courts BMW – but the carmaker relies on the competition

    Johnson24 March 2023

    Jensen Huang

    The Nvidia boss sees autochips as a growth market.

    (Photo: REUTERS)

    san francisco The carmaker BMW has virtually started its new plant in Debrecen, Hungary – two years before the construction work is completed. In a digital twin, BMW has the production run through in a partnership with the chip company Nvidia in order to optimize processes in advance. “We are witnessing a change in the way factories are planned and implemented,” Nvidia CEO Jensen Huang said at a press conference in Santa Clara, California on Tuesday. BMW is a leader in the digitization of the automotive industry.

    BMW has a “brilliant supply chain,” Huang enthused. “A luxury product is mass-produced. It’s a huge challenge,” he said. “BMW has one of the most complicated supply chains that exist anywhere in the world.” Digitizing these processes is now helping to save time and money.

    “Factories are huge and depend on many suppliers, it’s impossible to set this up perfectly from the start,” Huang said. That is why it is so important to have the factory go into virtual operation in advance in order to identify and eliminate all weak points.

    Nvidia wants to expand its influence in the auto industry

    Jensen Huang founded Nvidia in 1993 as a specialist supplier of graphics chips. Over the years he continued to develop the business. Today, Nvidia chips are considered leaders in the field of artificial intelligence. The automotive industry is set to become the next major growth area.

    >> Read about this: The chip manufacturer Nvidia is the secret beneficiary of the AI ​​competition

    Automated driving, infotainment and networking in vehicles require vast amounts of computing power and software. This makes chips one of the most important building blocks for cars of the future. Above all, Nvidia and its rivals Qualcomm and Intel are fighting for the market. According to the management consultancy McKinsey, sales in the business with autochips should total around 160 billion dollars in 2030.

    BMW still relies on Qualcomm

    BMW is doubly important to Huang. The car manufacturer from Germany is a model customer of the Nvidia digital platform “Omniverse”. Huang hopes to be able to roll out the virtual worlds in many more industries in the future. The factory of BMW should act as a reference.

    At the same time, Nvidia hopes to expand its partnership with BMW. The carmaker is currently planning the new production using Nvidia technology. In the much more important business with computer chips in vehicles, however, BMW has a long-standing partnership with Nvidia rival Qualcomm.

    At BMW’s annual conference last week, CEO Oliver Zipse once again emphasized the deep partnership with Qualcomm. In Qualcomm, BMW has “a strong strategic partner for the next generation of driver assistance systems,” said Zipse. However, the BMW boss did not mention Nvidia in his speech.

    Nvidia wants to bind BMW more closely

    Mercedes already relies heavily on Nvidia chips in its vehicles. The chip company’s Orin system is intended to improve the computing power of all Mercedes series in the future and increase the maximum speed of highly automated driver assistance systems from 60 to up to 130 kilometers per hour. In return, Mercedes Nvidia participates directly in the sales proceeds.

    >> Read also: Mercedes relies on Google Maps and YouTube

    BMW, on the other hand, agreed a long-term strategic cooperation with Qualcomm last year for the joint development of software solutions for automated driving. Nvidia is now trying to work on binding BMW more closely.

    More: How the software giant Google wants to conquer the car market with Android

    First publication: 03/23/2023, 01:57 am.

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    Recent Posts

    • Unveiling the Legacy: Exploring the Story Behind Octane’s Heirloom in Apex Legends
    • Igniting Innovation: The Evolution of Sanji Lighters in Modern Times
    • Your Ultimate Hearing Aid Store: Quality Solutions for Crystal-Clear Sound
    • Experience the Power of Ice Bath Wholesale: Your Ultimate Solution for Post-Workout Healing
    • SAP loses contact with market leader Salesforce

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