Seattle Amazon sees further progress in the fight against the sale of counterfeit products on the platform. In the past year, more than six million items were confiscated and disposed of, the world’s largest online retailer said in a report published on Tuesday. The year before, there was talk of around three million stopped counterfeit products.
At the same time, Amazon recognizes that its measures have a deterrent effect. The number of accounts that “actors with bad intentions” want to create is falling. In 2020 Amazon stopped six million such attempts, in 2021 it was around 2.5 million and last year only 800,000. Amazon manager Dharmesh Mehta stressed that further data showed that it was an actual drop in activity.
Amazon not only sells goods itself, but also acts as a platform for other retailers – product counterfeiters often try to use this as a gateway. That is why the group expanded, among other things, the controls when setting up a dealer account. Eight billion changes to pages with product offers are also automatically checked every day for signs of attempted misuse.
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Initial publication: April 04, 12:25 p.m