Manga consumption in Spain continues firing. According to him latest Fnac reportmade public this week, registered in 2022 in their stores a 26% increase in sales compared to the previous year, growth that since 2019 means 187%.
The figures of more than 1,300 manga news published in Spain during 2022 that EL PERIÓDICO pointed out at the beginning of December 2022, on the occasion of the Manga Barcelona celebration, reached 1,400 at the end of the year, 40% more than in 2021, as the expert in comics and Japanese culture and translator Marc Bernabé recently concluded in his traditional annual report, in his personal blog, ‘Mangaland’.
Men and women
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Among the trends observed by Fnac, it stands out that manga consumer profile It is balanced between men (52% of buyers) and women (48%, 9% more than in 2019).
Also remarkable are the figures that show that the Japanese comic registers a intergenerational consumption, Breaking the prejudice that it is usually related to youth leisure and consumed by a reader between 14 and 25 years old: the average age has increased, since 46% of sales were made by customers between 20 and 35 years old; 22%, between 35 and 45; and 32%, among those over 45 years of age. This, the report analyzes, has occurred thanks to the diversification of the type of manga that is published, which attracts an audience of all kinds. But it also has to do with the fact that those over 45 are, to a large extent, fathers and mothers who buy sleeves for their children as well as for themselves. Hence, children’s manga grew exponentially compared to 2021: 227%.
